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The ENERCON Sales and After Sales team is the key to customer proximity and trust / ENERCON wind turbines on all continents and in more than 50 countries. Colleagues from Sales and After Sales worldwide talk about their first steps in new markets, how they convince customers of ENERCON, what drives them, and what their personal highlights are.
Four decades have passed since ENERCON was founded - the Sales and After Sales team at ENERCON has always been one of the most important interfaces to the customer. After the first successful years in the German market, ENERCON initially expanded into other European countries - the technology of ENERCON wind energy converters, their robustness and quality quickly won over customers in the Netherlands, Portugal and Turkey. This is one reason why a total of more than 32,000 ENERCON wind energy converters have been installed on all continents and in more than 50 countries.
“It soon became known that ENERCON was the Mercedes of wind energy converters,” recalls Holger Bohlen, now Head of Sales / After Sales Germany North, who was involved in developing the Turkish market in the early 2000s. The example of Bernhard Fink, now Head of Sales Technical Marketing, shows that customers can sometimes be the best advertisement for wind energy converters: “During my studies in Aachen, I developed a wind energy project with a few other students and built an ENERCON E-18/80kW there - the qualities of this wind energy converter simply convinced us and then led me directly to ENERCON Sales in 1995. Even back then, ENERCON turbines had a reputation for being extremely reliable thanks to their pioneering technology concept.”
The first customers were mainly farmers, cooperatives, smaller project developers or First Nations such as in Canada - all with a great pioneering spirit and deep conviction for the energy transition. Over the years, these were joined by larger developers, investors and energy suppliers with an increasingly commercial focus. Julia Renner also experiences this exciting customer structure in her day-to-day work as Head of After Sales CoE Nordics / Eastern Europe. “Customers are very diverse in wind energy and especially at ENERCON: In the morning you sit down with the CEO of a large energy supplier, in the afternoon with farmer John. There are those who are interested in technology and those who are more numbers-driven. But everyone has the same mindset: a vision for the future, an interest in innovation, a fighting spirit and perhaps a little bit of craziness.”
Michael Weidemann, Regional Head for ENERCON in Canada, also knows that the relationship and proximity to the customer is crucial: “Our success is based on good relationships with customers, outstanding technology and the fact that we always find a solution, even if something goes wrong.” Julia Renner agrees: “ENERCON is perceived as a very reliable partner that is approachable and listens to its customers. Our regionalization has also made us more agile in recent years - customers perceive this positively.” And what's next? “For the future, it is important that we continue to be a trustworthy partner for our customers and that we make a valuable contribution to projects and energy for the world beyond the supply of wind turbines,” says Steffen Braun's APAC Regional Head. Bernhard Fink: “I am convinced that the development of wind energy is far from over and I am delighted that we at ENERCON can all continue to contribute to this together."
As a pioneer of wind energy technology and a committed supporter of the energy transition, we have specialised in developing, producing, selling and servicing onshore wind turbines. Pursuing our mission of ‘Energy for the world’, we have been championing sustainable energy generation from onshore wind since 1984. Thanks to our innovative wind turbine technology, high quality standards and many years of experience, we are one of the industry’s leading manufacturers anywhere in the world.
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